MCM x SNIPES

The magic of working with Ear to the Ground—Sports and Advertising Agency of the Year—is the permission to dream without limits. Known for crafting bold, high-impact visuals, I drew inspiration from Miami-style glow-ups: loud, glossy, and unapologetically transformative. The original dream? A full-scale activation—a bubble-gum-pink car wash where you entered as a pigeon and emerged reborn as a pelican. A true metamorphosis moment. While budget realities shifted the execution toward a social-first film, the soul of the idea never washed away. The transformation, the energy, the glow-up—it all still lives in the final visuals. https://uk.mcmworldwide.com/en_GB/mcm-x-snipes-edit